Your setting first, then the visitor’s browser, then their region.
A shopper in Riyadh lands in Arabic, one in Casablanca in French, one in Mumbai in English. You can override any of it, and most people never need to.
Arabic
Done as layout, not as translation.
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01
The design flips
Navigation reverses, media swaps side, spacing inverts. Every spacing property in the codebase is logical, which is why this works rather than nearly works.
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02
Numbers stay left-to-right
Prices, codes and data read the way a reader expects inside right-to-left prose. Getting this wrong is the tell that a site was translated rather than built.
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03
Type sets one step larger
Arabic renders optically smaller at the same pixel size, so it sets larger and one weight heavier where Latin is medium.
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04
Every page is reviewed in Arabic before it ships
Rendered, at 390px and 1440px. No exceptions, including this one.
Money and rules
A market is more than a language.
Currencies priced per market rather than converted at checkout, and tax that follows the rules that actually apply where the customer is.
- Currencies per market — priced, not converted — so 199 is 199, not 198.73
- Tax by country — with the rules that apply there, including exemptions
- Local payment methods — in each market, because cards are not universal
- Several brands or countries — from one login, each with its own look, prices and rules
- Languages
- Arabic, French, English and more
- Right-to-left
- Layout-level, not translation-level
- Brands
- Several from one login, with the group in one view
The signature
1
control in the header that flips the entire site.
EN · ع. Click it and the layout mirrors, the type changes, the navigation reverses and the media swaps to its Arabic render. It is the one thing on this site a competitor structurally cannot copy.
Per market
What you can set differently, and what stays shared.
Different per market
- Language and direction
- Currency and prices
- Tax rules
- Payment methods
- Delivery rules
Shared across markets
- One product list
- One stock count
- One customer record
- One set of reports
Your choice
- Domain or subfolder
- Which markets are visible
- Whether prices include tax
- Default language per region
Next step
See it with your own products in it.
We'll load a sample of your real catalogue so you're looking at your business rather than a demo shop — and tell you honestly what moving would involve.
- What we'll want
- A sample of your catalogue, and whatever you sell on today
- What you'll see
- Your own products, in your own language, on your own domain
- What we'll tell you
- Honestly, whether this is worth moving for — and if it isn't yet, why